A Universal Language
Before long the original Lincoln Avenue store became the melting pot of soccer culture in the greater Milwaukee area. It was not uncommon to have 5 different languages being spoken in the store, talking about one universal subject – the beautiful game of soccer.
The business has grown since Stefan started the shop. From one store servicing a few players and clubs, to multiple stores around Milwaukee and Madison with thousands of players and dozens of clubs, high schools and colleges. What has not changed is the strong values and business ethics that has made this second-generation family business the destination for serious soccer.