A Family Tradition Since 1965

Started in one of Milwaukee's proudest ethnic neighborhoods, Stefans has been at the center of soccer culture since the mid 60's. Originally a men's clothing store, Stefan (founder and namesake) accidentally became a soccer outfitter when local ethnic players had nowhere else to buy equipment. From extra space in the basement, Stefans Soccer Supply was born, quickly taking over the entire shop as demand and reputation grew for this unique specialty store.

Photos of Stefans Store
A Universal Language

Before long the original Lincoln Avenue store became the melting pot of soccer culture in the greater Milwaukee area. It was not uncommon to have 5 different languages being spoken in the store, talking about one universal subject – the beautiful game of soccer.

Serious Soccer

The business has grown since Stefan started the shop. From one store servicing a few players and clubs, to multiple stores around Milwaukee and Madison with thousands of players and dozens of clubs, high schools and colleges. What has not changed is the strong values and business ethics that has made this second-generation family business the destination for serious soccer.

World-Class Retail

While still a proudly run family business, Stefans is not a second-class soccer supplier. From exclusive relationships with the world’s best brands, to top gear and exclusive footwear, apparel and accessories, Stefans is one of the premier retailers in the country offering a world-class selection.

Visit our retail page for more information and a store near you.

Photos of Stefans Store
Photos of Stefans Store

Team Leaders

Super customer uniforms, the newest team kits, one-on-one highly attentive service, expert sales people and staff, Stefans delivers. Decades of personalized service built on relationships and trust have earned Stefans the reputation, and the business of top clubs and teams in the Midwest.

Visit our Team Sales page for more information.